Verticals for Good
Strategy Session: Project, Business & Partnership
In short: The challenge is the first project; the service offering is the business being developed; and the support agreement defines our team’s role in making both happen.
Session goal: Agree on what we are building, what we will deliver first, who is responsible, and how contributions will be compensated.
Card A · The first project
The Challenge & Launch
The Verticals for Good micro-series challenge invites writers to create a 10–12-episode adaptation or thematic reimagining of Havilah’s book, Rewriting a New History. The proposed initiative includes a $2,000 prize, writer recruitment, paid workshops, promotion, sponsorship outreach, and a winner announcement at the November LA Vertical Drama Market.
Its purpose is to develop a strong script, identify writers who can create transformational content, and establish an initial case study for the larger initiative.
Key decision
What must we deliver to execute this first project successfully?
Card B · The business being developed
The Commercial Offering
Verticals for Good is exploring a tiered service offering to help brands, nonprofits, authors, and production companies enter the micro-drama space. Potential services include market assessment, creative consultation, concept development, and full-service production. Distribution support still needs to be defined.
The $5,000 consultation fee discussed is a preliminary idea, not an approved price.
Key decision
What can clients purchase, what does each service include, and who will deliver it?
Card C · Our team’s role
The Partnership & Support Agreement
The collaborators may support Verticals for Good through strategy, positioning, relationship mapping, sponsorship development, business development, and coordination.
The team needs to clarify whether this is a partnership between existing businesses, a jointly owned venture, or a service engagement supporting Havilah as a client. Roles, authority, deliverables, ownership, and compensation remain to be agreed.
Key decision
What are we committing to deliver, with what authority, time commitment, and compensation?
Confirm Before Finalizing
- Final episode requirement: 10 versus 10–12.
- Actual dates and current status of launch milestones.
- Approved pricing versus preliminary ideas.
- Confirmed commitments versus potential opportunities.
Future Opportunities
Recorded for later — not part of the first-phase commitment.
- Global Book Club
- Live events
- AI-production expansion